TikTok is used by billions of people, so there has been lots of research on when you should post content, in order to get the best engagement. Below is a summary of the recent research,

Here’s a breakdown of TikTok’s best times by day and the probable reasons for high engagement during those times:

Why Do These Times Work?⏰

• Mondays: Early morning activity is common as users check TikTok before heading to school or work. Then, the engagement spikes during lunch breaks after school hours also bring a little surge.
• Tuesdays: The engagement is high between 4 a.m. to 10 a.m. That’s likely because some young creators post their content before school. Another peak is during the lunch breaks.
• Wednesdays: Since TikTok’s major audience is teenagers, preschool browsing at 7 a.m. surges. Then, we see a spike in the late afternoon, around 4 p.m.
• Thursdays: Thursdays are equally popular as Wednesdays. The best times to post are similar – early morning and late afternoon.
• Fridays: On Fridays, most users are active after 11 a.m. Engagement peaks in the evening from 6 p.m. to 9 p.m., as most people spend time at leisure considering the weekends.
• Weekends: On Saturdays, people are often busy during the day, so engagement generally increases around 5 p.m., when they finish personal errands and turn to TikTok for entertainment. Sundays are considered one of the worst days for posting. Most of the families have outdoor plans so we only engage during early hours of the day.

The worst times to post on TikTok

Although there’s no definitive answer, Recurpost says the following times throughout the week have the lowest engagement:

• Mondays: 11 a.m. to 9 p.m.
• Tuesdays: 10 a.m. to 12 a.m.
• Wednesdays: 9 a.m. to 10 p.m.
• Thursdays: 1 p.m. to 6 p.m.
• Fridays: 4 p.m. to 4 a.m.
• Saturdays: 12 p.m. to 6 p.m.
• Sundays: 5 p.m. to 6 a.m.

Here’s a breakdown of TikTok’s best times by countries and the probable reasons for high engagement during those times:

Why Do These Times Work?⏰

• United States: Most U.S. users are active during the evening after work or school, making this the prime time for engagement when users are relaxing and browsing TikTok.
• United Kingdom: Users in the UK are most active after work, during the evening unwind period, making 6 PM the ideal time for posting.
• India: Indian users tend to be highly active in the late evening after dinner, with 9 PM being the prime time for maximum engagement.
• Australia: Australian users are most engaged in the late evening, especially between 8 PM and 10 PM, when they are winding down after the day.
• Canada: Canadian users are typically active after work, with 7 PM being the optimal time to reach users before they go to bed.
• Germany: In Germany, users are most active between 6 PM and 7 PM, as this is when people check TikTok after finishing work or school.
• Brazil: Brazilian users are highly active in the late evening, with 7 PM being a peak time for engagement as they relax after dinner.